Finette, ecologist mascot of La Rochelle
Creation of a mascot to raise awareness of ecological issues in the municipal campaign.
Communication graphics by Myster Ty: Finette the sea turtle, drawn in vector, is sick of eating the waste lying on the ground. It is embedded in a photo of bus shelters in La Rochelle. The banner announces: “No trash cans at bus shelters? It’s the turtles who eat!”
Communication graphics by Myster Ty: "A seal in La Rochelle? Finette is bringing her friends!" Inlaid on a photo of the towers of La Rochelle at sunset, Finette the turtle, with her water bottle, comes to say hello to the harbor seal. A message encourages: “All united for The Cry of the Earth on March 14!”
It was presented in 3 situations to denounce the removal of rubbish bins, the transformation of the Technoforum park into a car park for the Grand Pavois, and to call for people to join the "Cry of the Earth" demonstration.
